Words have power, and sometimes we need to spend a moment thinking about how we use them in order to finely tune our lived experience.
Two of the words that pop up in the skincare world are "ritual" and "routine". Look up any Youtube beauty vlogger channel and you're likely to see a skincare routine video. But now some brands are starting to use the word ritual to describe the process of interacting with their products. Is this just a fancy marketing tactic designed to sprinkle special fairy dust on products and brands, or is there more to this? We've been thinking about that.
Keep reading to discover how these concepts could change the impact you get out of your beauty routine.