Pureserve is a plant-based, sulfate-free mild shampoo that cleanses with a light lather while protecting hair color without over-drying or stripping natural oils. This professional color-care recipe is your best friend to preserving the vibrancy of your color and the condition of your hair. Protect your investment with the right products for at home.
Pureserve is a must have for color-treated hair to save time and money reducing the frequency of hair color services. Swimmers, beach-goers, and outdoor enthusiasts should use Pureserve to help protect hair from chlorine, UV rays, water and other environmental pollutants. Great for auburn and red tones along with bright fashion colors, color resistant hair and gray coverage. Helps keep blonds and lighter tones less muddy and less gold over time.
Botanicals provide exceptional protection for hair:
TILIA - Creates a protective barrier that blocks out daily damage and seals in moisture. 83% increase in moisturization over 28 days*. Provides surface protection against UV, wind and dry atmosphere*
QUINOA - A natural protein for hair color retention, conditioning and protection. 51% improvement in hair shine after 5 treatments*. 25% improvement in hair color uptake for a more concentrated color
CUPUACU, SHEA, MURUMURU REPLENISHING BUTTERS - Helps hair retain minerals like zinc and sulfur for healthier hair. Blocks free radicals from smoke, smog and other pollutants for smoother hair.
*Based on clinical, consumer, and lab studies
Water (Aqua), Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Glycerin, Glyceryl Stearate SE, Tilia Tomentosa Bud Extract,1 Hydrolyzed Algin,2 Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Lavandula Angustifolia (Lavender) Flower Extract,1 Camellia Sinensis Leaf Extract,1 Rosmarinus Officinalis (Rosemary) Leaf Extract,1 Nigella Sativa (Black Cumin) Seed Oil,1,3 Cucurbita Pepo (Pumpkin) Seed Oil,1,3 Rubus Idaeus (Red Raspberry) Seed Oil,1,3 Vitis Vinifera (Red Grape) Seed Oil,1,3 Vaccinium Macrocarpon (Cranberry) Seed Oil,1,3 Aloe Barbadensis Leaf Powder,1 Panthenol, Aroma,1,4 Butyrospermum Parkii (Shea) Butter,1 Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Coco-Glucoside, Glyceryl Oleate, Heptyl Undecylenate, Xylitol, Benzyl Alcohol, Citric Acid, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citral,5 Citronellol,5 Geraniol,5 Limonene,5 Linalool,5 Tocopherol (Vitamin E)
1 CERTIFIED ORGANIC
2 ALGAE BIOACTIVE
3 ANTIOXIDANT INTELLIMUNE® SUPER SEED OIL COMPLEX
4 ACTIVE AROMA/FLAVOR OILS: CITRUS NOBILIS (MANDARIN ORANGE) PEEL OIL,1 PELARGONIUM GRAVEOLENS (GERANIUM) FLOWER OIL,1 L ITSEA CUBEBA (MAY CHANG) FRUIT OIL,1 POGOSTEMON CABLIN (PATCHOULI) OIL,1 CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL,1 JASMINUM OFFICINALE (JASMINE) OIL,1 VETIVERIA ZIZANOIDES (VETIVER) ROOT OIL,1 FLAVOR (NECTAR T YPE)1
5 NATURALLY OCCURRING COMPONENT OF ORGANIC ESSENTIAL OIL BLEND